Share a Brand with Personalized Marketing

Coca-Cola's "Share a Coke" campaign isn't anything new. It first made its debut in Australia in the summer of 2011 as its take on a world growing more interconnected thanks to the Internet. For the next three years, the campaign would hop from one major market to another, with the latest landing in several Asian countries.

Establishing Brand Identity for Restaurants

Say you have a small diner that serves good food at a fair price. You’ve been doing well, but something just doesn’t seem right about the branding and its effect on customer recall. A sit-down with a brand marketing strategist can help you uncover the answers and how to act on them.